Cryptoactivity in Brazil skyrocketed in 2025, with total transaction volume growing 43% year-on-year as the average investment per user crossed the $1,000 mark, according to a new report from crypto platform Mercado Bitcoin.
The reportentitled “Raio-X do Investidor em Ativos Digitais 2025”, he argued that Brazil’s crypto market is no longer solely driven by speculation, but increasingly shaped by structured investing and portfolio planning. The data was based on activity on the Mercado Bitcoin platform, the largest digital asset exchange in Latin America.
According to the report, the average amount invested per person reached approximately 5,700 Brazilian reals, equivalent to more than $1,000. At the same time, 18% of investors have allocated funds to more than one crypto-asset, indicating a gradual shift towards diversification rather than single-asset bets.
Bitcoin (BTC) remains the most traded asset, followed by the US dollar-pegged stablecoin USDt (USDT), Ether (ETH) and Solana (SOL), the report found. Stablecoins also emerged as a key on-ramp for new and existing investors, making roughly three times as many transactions as last year, as users sought lower volatility amid uncertain macro conditions.
Related: Brazilian stock exchange to launch tokenization and stablecoin platform
Brazil’s low-risk crypto products are up 108%.
The report found that lower-risk crypto products gained momentum in 2025. Fixed-income digital offerings, known locally as Renda Fixa Digital (RFD), saw a 108% increase in investment volume, with Mercado Bitcoin distributing around $325 million to investors in 2025.
Demographics have also changed. Investors aged 24 and younger saw a 56% increase over last year. However, Mercado Bitcoin noted that demand has spread across all age groups, including high-net-worth and institutional profiles.
Regionally, the Southeast and South of Brazil remained dominant in transaction volume, led by São Paulo and Rio de Janeiro, while states in the Midwest and Northeast became visible as crypto participation expanded geographically.
Related: Solana enters Brazil’s main exchange as Valor expands regulated crypto access
Itaú Asset advises an allocation of 1%–3% Bitcoin
As reported by Cointelegraph, Itaú Asset Management has recommended that investors allocate between 1% and 3% of their portfolios to Bitcoin, citing rising geopolitical risks, changing monetary policy and continued currency volatility.
In a research note, strategist Renato Eid described Bitcoin as a distinct asset with its own return profile and potential hedging role due to its global and decentralized nature, despite sharp price swings during 2025.
Magazine: 2026 is the year of pragmatic privacy in crypto – Canton, Zcash and more
About the Author
